In this session...
Television, in both linear and digital forms, has changed in profound ways. We now have a plethora of ways to engage on TV, and to integrate TV across other media types.
Join our experts for a compelling conversation on how to take a holistic integrated approach with the right balance of brand vs. demand; innovative ways to engage audiences; how to bring influencers into your TV campaign; and the latest in interactive shoppable TV.
What You'll Learn from This Session...
- How to strike the right balance of “brand” vs. “demand” in your TV plan.
- How to take commercials interactive using the latest technology.
- Best practices in bringing an influencer approach to TV creative and media.
