Tracks Venues

In this session...

Television, in both linear and digital forms, has changed in profound ways. We now have a plethora of ways to engage on TV, and to integrate TV across other media types.

Join our experts for a compelling conversation on how to take a holistic integrated approach with the right balance of brand vs. demand; innovative ways to engage audiences; how to bring influencers into your TV campaign; and the latest in interactive shoppable TV.

What You'll Learn from This Session...

  1. How to strike the right balance of “brand” vs. “demand” in your TV plan.
  2. How to take commercials interactive using the latest technology.
  3. Best practices in bringing an influencer approach to TV creative and media.

Presented with


Speakers

Carl Fremont CEO Quigley
Jay Wolff Chief Revenue Officer KERV Interactive
Steve Gross CMO University of Phoenix
Adam Ballard VP, Marketing and Advertising Paycom
Katie Kempner Founder, Creator and Host, "Perspectives with Katie Kempner" Kempner Communications

Event Details

Event Type Session