Brands: Playing Offense or Defense in Political Times > Events: NY 2022

Advertising Week New York 2022

Brands: Playing Offense or Defense in Political Times

Thursday, 20 October at 4:10 PM
The Great Minds Stage, Presented by Roundel

Marisa Thalberg
Rob Master

Richard Edelman

In this session...

What should brands do when politics converge with business? Can you remain neutral, or is it time to take a stance? A group of experts, including legendary public relations leader Richard Edelman and marketer Marisa Thalberg, take on this debate.

Presented with

Speakers

Marisa Thalberg Former Executive Vice President, Chief Brand and Marketing Officer Lowe's Companies

Richard Edelman CEO Edelman

Rob Master Adjunct Professor at the University of Wisconsin - Madison & Former Vice President Integrated Marketing and Media, Unilever

Event Details

Event Type Session

Streaming

Presented byRoku

Social Impact

Moving TV Forward

Presented byAmpersand

Lifestyle & Health

Presented byHealthline Media

Web 3.0, NFTs, & The Metaverse

Future is Female

The Future of Programmatic

Entrepreneurship

Data & Decisions

Presented byAudigent

Culture

Creator Economy

Creative Concepts

Brands & Marketers

Presented byTelevisaUnivision

Audio & Podcasting

Advances in AdTech

Presented byViant

Consumers & Community

Content and Pop Culture

Converged TV Measurement

Cross Screen Engagement

Employee Experience

Game Changers

Ideas & Innovation

Media & Entertainment

Presented byParamount

Modern Marketing & Analytics

Representation

Shopping and Social Commerce

The Employee Experience

The Experience Economy

Search Events

Brands: Playing Offense or Defense in Political Times

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Brands: Playing Offense or Defense in Political Times

In this session...

Presented with

Speakers

Event Details