In this session...
Research shows three-quarters of all brands wouldn’t be missed if they disappeared overnight. How can you be sure that your brand isn’t one of them? The answer is simple: impact. Let’s talk to two leaders who are effectively leveraging creativity as a force multiplier to drive impact with their brands — and doing so in two historically male-dominated industries.
What You'll Learn from This Session...
- Inspire curiosity about the growth of impact as an important part of brand marketing.
- Gain an appreciation for the importance of brand behaviour as an adjunct to brand image and understand that brands are no longer aspirational destinations so much as they are guides for consumers to live their best lives.
- Learn how two women have worked to break new ground in historically male-dominated industries.
