In this session...
The desire for authentic connection has never been stronger, and almost 3 billion people worldwide are finding it in gaming. While gaming has always been an inherently social activity, technological advancements have seen it evolve into a primary means through which audiences connect and socialize.
This session explores how gaming fosters community and fandom to deliver social connection like no other, both in-game and beyond, and how this translates into a positive and authentic experience for those who play.
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In an increasingly digital world, the desire for authentic connection has never been stronger, and for the almost 3 billion enthusiasts worldwide, they are finding it in gaming.
While gaming has always been an inherently social activity, technological advancements and increased accessibility have seen gaming evolve into one of the primary means through which audiences connect, interact, and socialize. More than just entertainment, gaming’s ability to foster a sense of community and fandom like no other creates stronger bonds with friends and family, regardless of platform, genre and game mode.
This session will explore how gaming’s immersive nature allows it to deliver a unique social connection, both in-game and beyond and will uncover how this connection translates into a positive and authentic experience for those who play.
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What You'll Learn from This Session...
- How advancements in technology has supercharged gaming as a social connector.
- How gaming’s unique fandom and ability to build community enables audiences to develop stronger bonds with friends and family.
- How gaming is more than just entertainment — it’s a medium that meets audience’s needs and contributes to their overall wellbeing.
