In this session...
As marketers, we’re all asking the same questions: How can we build marketing that responds to the pace of culture and the competition? How do we balance brand marketing and performance marketing? Live Sports provide us with the modern marketing playbook that every marketer can understand.
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During this fireside chat, Emeka Ofodile, Vice President of Sports Marketing at ESPN, and Alex Morrison, Strategy Director at Arts & Letters Creative Co., will help answer industry-wide questions through the lens of the new playbook for marketing live sports.
Join us to learn more about creating effective modern brand platforms, building responsive and flexible creative systems, how to build a successful partnership between an external partner and the internal creative group and more.
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What You'll Learn from This Session...
- Learn how to build frameworks for long term brand building and audience conversion.
- Discover a mental model shift from fixed campaigns to flexible brand systems.
- Build platforms and toolkits that help internal and external creative agencies work as one.
