In this session...
For 100 years, the BBC brand has become widely recognized for its premium, trusted content. This session will dig into BBC’s approach to serving this audience across digital platforms; the growing desire to “dig deeper” into big stories via documentaries, podcasts and other storytelling; and what brands can learn from the deep connections BBC has with consumers.
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Global at its core, BBC News has a network of journalists around the world producing content which is available in more than 200 countries and territories and 40+ languages, with a global reach of 458 million people each week. From the war in Ukraine to the upcoming midterm elections, BBC News is a go-to source of information for those who value an unbiased, global view of the news.
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What You'll Learn from This Session...
- How does BBC News' global worldview help it to better serve its audience?
- What value do documentaries and podcasts bring to BBC News’ storytelling?
- How can brands connect with a news audience?
