In this session...
Over 50 years since it premiered, Sesame Street is still a staple in homes and in communities, and it has grown to become the longest street in the world.
Join Sesame Workshop CMO Samantha Maltin, researcher Dr. Kim Foulds, and creative lead Kay Wilson Stallings, with moderator Erica Hill of CNN, for a look behind the scenes at Sesame Workshop and learn how brand, research and creativity intersect to meet the most pressing needs of children and families today.
Stay for an exclusive sneak peek of Sesame Street’s upcoming season and a message from a special guest!
What You'll Learn from This Session...
- Quality media can deliver early learning that gives children a better start in life. When it comes to learning, you can’t start early enough.
- Varied platforms, diverse formats, and one clear purpose help Sesame Workshop reach a wider audience and deepen impact.
- When research and creative teams collaborate, everybody wins. Research fuels creativity, and creative ideas can give voice to research.
