In this session...
Over the past 5 years, OUTFRONT has invested in new technologies and media formats across our national network. As the lines continue to blur between physical, digital, and now virtual brand touchpoints, OOH is poised to play a unique role in connecting brands to on-the-go audiences, transforming physical environments into immersive virtual playgrounds. Hear from industry leaders, each coming at OOH from a slightly different but ultimately convergent POV that truly aligns with OUTFRONT's belief in awakening the OOH channel.
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Over the past 5 years, OUTFRONT has invested in new technologies and media formats across our national network — from new place-based large format developments similar to those of TSQ to the vast Liveboard Networks across transit systems nationally, including the New York City's MTA.
As the lines continue to blur between physical, digital, and now virtual brand touchpoints, OOH is poised to play a unique role in connecting brands to on-the-go audiences, transforming physical environments into immersive virtual playgrounds.
We'll speak with three industry leaders, each coming at OOH from a slightly different but ultimately convergent POV that truly aligns with OUTFRONT's belief in awakening the channel through technology, location and creativity.
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What You'll Learn from This Session...
- Social and OOH.
- Dynamic and Creative Capabilities.
- Future of OOH Advertising.
