In this session...
Disruption starts with an idea that is supported by a best-in-class product and succeeds with a long-term, strategic view of marketing. In order to stake your claim as a disruptive brand, you need to work smarter, faster and leaner than the legacy brands that have long reigned.
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During this panel, you’ll hear both agency and client-side perspectives on what it takes to not only break the mold but to redefine an industry forever.
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What You'll Learn from This Session...
- What it means to be a disruptor brand.
- How consumer consumption is rapidly changing.
- Rewriting the script when it comes to traditional marketing.
