In this session...
The worlds of commercial, advocacy and political advertising are converging. Politics is THE media story of Q4, and it’s never been more important for all advertisers to know the rules of the game. Join Assembly, a global omnichannel media agency – with an only-of-its-kind full-service political strategy and media practice – and a panel of experts from across policy, advocacy, and brand advertising, for an engaged discussion on the path forward for brands navigating the media ecosystem during politically charged times!
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It’s election season, baby, and it’s the hottest we’ve seen to date when it comes to spending in political and advocacy advertising (we’ve already surpassed the numbers from the 2020 presidential election - during a midterm cycle). But if you’re not in a political or issues-based business, you’re thinking, “so what?” right?
Well, not quite.
The media dollars in-market, issues being talked about by politicians and advocacy groups during an election cycle, and political messages influencing consumer sentiment on your products and services (yes…this is real!) all play a role in how your brand and marketing efforts are received by consumers.
This might leave brands wondering: how do I break through the crowded media ecosystem during an election cycle, and how do I position my brand around political news?
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What You'll Learn from This Session...
- How is advertising effectiveness impacted by political media? From where the biggest spend is occurring, to the messaging in play, to the impact on consumer sentiment, we’re digging into media strategy during a hot political season, for all brands.
- Does political messaging really change consumer sentiment? We’re talking about how brands can engage meaningfully and relevantly with consumers, amidst political issues and advocacy campaigns, to get at the heart of what consumers really need during this
- Can you be an a-political brand today? We’ll talk about the risks, the rewards and the path forward for brands.
