In this session...
Washing Greenwashing
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Being a ‘good’ company is no longer a marketing strategy, it is imperative for sales, share price, risk mitigation, and employee retention. Leading your industry with socially impactful practices via ESG metrics and sustainability strategies has the power to make or break any business from an S&P100 company to a 5 person start-up.
Traditional social filtering and greenwashing tactics have the power to do the opposite, alienating even the most engaged consumers and investors. Even though ESG metrics have been around for a while their new mainstream focus has created momentum that is often at odds with structural validation. Multiple stakeholders from disparate departments are required to collaborate in new ways that impact external metrics previously unimagined.
Join a panel of industry leaders who focus their powers on helping some of the largest companies in the world perform more sustainably, achieve ESG milestones, and use the available data to help build a brighter future.
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What You'll Learn from This Session...
- How to deploy tactics to build a more sustainable business and manage environmental regulation.
- ESG data to manage the demands of consumers and shareholders in the modern world.
- Strategies to help avoid greenwashing and manage internal partners with conflicting KP.
