In this session...
As Metaverse platforms evolve and multiply, so too are the instances of bullying in our emerging immersive and 3D virtual world. A recent study noted that 44% are very concerned about cyberbullying and online abuse in the metaverse, while personal safety and sexual harassment were cited as concerns by 39% and 38% of respondents, respectively.
This scenario is nothing new. Traditional social media platforms continue to confront toxic content, with “community management” a critical function to counteract online negativity.
What You'll Learn from This Session...
- Obtaining feedback and gathering ideas in the Metaverse. How community managers will provide support for virtual audience members, fans and customers when they need it.
- What Metaverse community management will look like, literally. With the immersive visual experience of the metaverse, communicators will act as metaverse avatars watchdogs.
- How brands can energize a movement and empower people to combat the negative side to Metaverse culture.
