In this session...
Deidre Smalls-Landau, UM US CMO & Global Head of Business Equity, will sit down with Ad Age Agency Reporter Brian Bonilla for a fireside chat to reveal the results of the groundbreaking “Future Impact” study that highlights the importance of socially responsible practices and values -- specifically, integrity, equity and sustainability -- on consumer decision making. The research also proves for the first time the correlation between DEI-driven workplace and business efforts and improved business performance. Deidre will discuss how the Future Impact study impacts integration planning with brands, client KPIs and the developments of capabilities that drive understanding, accountability, and receptivity.
View More
View Less
What You'll Learn from This Session...
- The business impact for brands that support socially responsible values.
- Impact on consumer purchase intent for socially conscious brands.
- How cultural dynamics impact the importance of socially conscious media partners.
