In this session...
The last few years have brought us some of the largest live concerts in history. But, they occurred in-game. We’ve seen some unrivaled apparel collections and offerings. But, they debuted during a major LAN competition.
Indelible sets from Marshmello. Opening concerts and original scores from Zedd. Collaborative threads with Gucci and Dolce & Gabanna and custom cases with Louis Vuitton flair.
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This panel will explore esports and gaming’s continued advancement as a lifestyle. Gamers and competitors have become the cool kids. And brands, labels and talent are helping with this growth while also ensuring their own expansion and vitality.
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What You'll Learn from This Session...
- The ubiquity of gaming in culture and lifestyle.
- What this means for brands and marketers, especially those new to the space.
- Who's doing it well, doing it right.
- What's next.
