In this session...
Mobile gaming ad spend continues to increase annually, with 2023 set to be the first year where gaming ads cross the significant $10 billion threshold. If you are involved in digital advertising but are not actively buying ads or optimizing ads within the gaming ecosystem, it’s time to pay attention.
Join HUMAN and Anzu for a conversation about how the industry can learn from the lessons of mobile, CTV, and podcasting to protect itself from the influence of fraud.
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Currently, gaming is one of the safest digital marketing channels, with extremely low invalid traffic and ad fraud due to the complexities of the environment. However, as the ad dollars continue to flow, it’s inevitable that bad actors will eventually follow.
Join HUMAN and Anzu for a conversation about how the industry can learn from the lessons of mobile, CTV, and podcasting to protect itself from the influence of fraud and keep the games for the gamers, as well as what impact the new MRC guidelines will have on combatting fraud within intrinsic in-game advertising campaigns.
The esteemed panel of ad experts will also delve into what you can do to ensure your ad campaigns are safeguarded within the gaming space, giving you the confidence to conduct more gaming ad forays and the techniques needed to confirm the success of those ads so you can scale up the spend.
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What You'll Learn from This Session...
- Confidence to conduct more gaming ad tests.
- The techniques needed to confirm the success of those ads so that you can scale up both spend and traffic from gaming channels.
- Key lessons learn from the evolution of mobile, CTV and podcasting to protect your in-game advertising efforts from the influence of fraud.
