In this session...
Kathleen Tandy, Head of Global Marketing, Business Messaging at Meta and José Andrés, Chef, Restaurateur and Humanitarian, discuss important tools that enable connections that build trust, create intimacy, and build empathy—empowering relationships to start, grow and flourish—whether between people or with people and the brands they love.
What You'll Learn from This Session...
- Conversation is a connector and community builder - What makes a good conversation? When done well, conversation is able to drive empathy and connection in ways other mediums aren’t able to.
- Using innovative solutions to scale social impact - Both people and brands have turned to messaging, whether 1:1 or 1:many community messaging, to take grassroots efforts global, and have been able to drive meaningful change that all started with a messag
- Meet people where they are - By connecting businesses to where people spend their time and messaging on platforms they prefer, like Meta’s business messaging solutions, brands can scale their efforts, whether to find new customers or help support more pe
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