In this session...
Take a seat on the throne and hear how HBO Max used data, creativity and measurement to build fandom for "House of the Dragon" — demonstrating how to convert existing and new audiences alike.
What You'll Learn from This Session...
- How TV streaming can help partners build a multi-touch campaign in and out of the living room.
- Under-the-hood look at how Roku and HBO Max built a first-to-market immersive experience to bolster engagement and creating awareness for a show premiere
- How entertainment brands are rethinking traditional campaign strategies and content to meet audiences on streaming platforms and deliver better TV storytelling experiences.
