In this session...
Uncover the strategies and technology enabling one of the top retail media networks to thrive against a shifting media landscape and best practices for delivering a superior brand experience onsite and beyond.
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Retail media networks, especially those endemic to the grocery sector, face a myriad of complexities; From executing the greatest degree of hyper-localization at scale to rapid speed to market with advertisers, and deals and promotions that vary down to the store level. A unified approach from strategy to activation is paramount for success. Join us as leaders from Clinch, Merkle and Albertsons Media Collective discuss the key factors driving success and the innovations that set them apart from the rest.
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What You'll Learn from This Session...
- Uncover the ingredients of a successful Retail Media Network.
- Learn from Albertson’s launch of their Media Collective and their unique advantage.
- Understand onsite vs. offsite and the best practices to maximize and unify efforts across all channels.
- What advertisers should look out for when vetting a Retail Media Network.
