In this session...
As the decentralization of content, data and platforms continue to sweep the entertainment and advertising industries and emerging buzzwords like Metaverse and Web3 surround us constantly, many wonder how brands can navigate this ever-complex space and evolve the way they interact with and communicate to their audiences.
Join the CEO of BEN Group for this discussion focused on helping brands navigate the Creator Economy, emerging technologies and the necessity of relying on AI to do so.
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In its current state, many brands rely on manual and often archaic processes to connect with their audiences, but with the next wave of technology and the evolution of the Creator Economy, we are seeing incredibly impactful, scalable and data-driven opportunities arise.
How can brands efficiently and effectively scale the power of creators and influencers in a time where content is decentralizing and deeming traditional methods of advertising ineffective?
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What You'll Learn from This Session...
- The adoption of the Metaverse, Web3 and all media relies on creators connecting with audiences.
- To navigate any type of content, entertainment or art, brands must begin to analyze the unstructured data.
- AI technology is the only way to execute global campaigns at scale to drive a return on ad spend.
