In this session...
As companies continue to establish their digital presence in the metaverse, the value of collaboration — across technologies, brands and disciplines — is increasing.
This includes building people-first experiences, partnering with creators, and designing thoughtful ecosystems. It is also key to consider risks that may hinder loyalty, security and trust.
The session will provide insights into the elements to consider to truly build trustworthy and delightful experiences that people keep coming back to.
What You'll Learn from This Session...
- The metaverse offers an incredible opportunity to connect with target audiences in a more engaging way.
- While the experience component is critical, it is also essential to incorporate proper governance and risk management into any metaverse activations to gain the trust from the intended audience.
- This is just the beginning of what is poised to become a transformative journey that could be bigger than the internet.
