In this session...
From an epic Super Bowl spot to rolling out Chevy’s new EV lineup, Sopranos actress Jamie-Lynn Sigler is joined by Chevrolet CMO Steven Majoros and Commonwealth//McCann CEO and IPG Global Business Lead for GM Grant Theron to unpack what made her recent Super Bowl commercial so iconic and explore the formula behind similar campaigns that successfully broke through culture to drive real success and impact.
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They’ll discuss recent and upcoming work:
- “The Sopranos” Super Bowl ad, helmed by original show creator David Chase and featuring original cast members Jamie-Lynn Sigler and Robert Iler;
- Apple Pie Hot Dog, an innovative partnership (and food concoction) between Chevrolet and celebrity chef Guy Fieri;
- Unofficial Chevy Silverado mascot “Walter the Cat” (Emmy nominee for 2022 Outstanding Commercial); and
- How Chevrolet will show up in culture as they roll out their new EV line up.
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What You'll Learn from This Session...
- Brands should lean into what’s true and meaningful to the culture of their consumers to create work that endures over time.
- Iconic brands are created by the value they add to culture. Understand what is important to your target and find ways to create delight.
- With risk comes reward: play a meaningful role in cultural conversation to be impactful.
