In this session...
According to Instagram, meme content gets shared 7x more than non-meme content on the app. From the meme illuminati to the Advertising Week stage, Doing Things Media, the company behind some of the Internet’s most shareable content (MiddleClassFancy, Recess Therapy, RadDad, NeatMom and many more), will discuss the hottest social marketing trends, how brands are authentically connecting with younger audiences and how to create attention with tangible impact through cultural relevance.
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Doing Things Media will lead a discussion on the impact of meme marketing to better engage with consumers and share best practices for leveraging cultural moments to develop content that builds strong brand loyalty.
Doing Things Media’s Head of Brand Partnerships, Austin Pollock, will join Danny Mandelbaum (VP of Marketing for The Long Drink Company) and Annie Highfield (Brand Manager of Social Advertising and Influencer for KFC US) to highlight how brands can leverage and amplify Internet trends that tap into today’s cultural zeitgeist to better engage with consumers.
They will also discuss how to best optimize a brand’s larger campaign message to authentically appeal to both mainstream and niche communities through relevant content.
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What You'll Learn from This Session...
- Learn how to connect with Gen Z and Millennials in a cluttered social space and why building community and trust is so important.
- How to leverage key brand assets and spokespeople in culturally relevant ways.
- Debunk meme myths and how to go beyond the meme.
- Discover why branded memes resonate with audiences differently than traditional marketing…inside jokes and trends go a long way.
