Tracks Venues

In this session...

Gen Zers demand brands to meet them where they are and, more importantly, with experiences that allow them to explore and personalize products. Augmented Reality can fuel these seamless experiences along the consumer journey, turning audiences into engaged creators.

Learn how Samsung is partnering with Snapchat to connect with this important cohort to create immersive experiences that drive real business impact.

What You'll Learn from This Session...

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Presented with


Speakers

Luke Kallis Vice President - Americas Snap Inc.
Jaclyn "Jacs" Wyatt Head of Digital Media Samsung Electronics America

Event Details

Event Type Session

Track  Social Impact