In this session...
As converged TV is muddling the lines of measurement, brands are seeking complementary solutions to traditional TV GRP and reach/frequency measurement. Alternative solutions in the market today are amping up for the next wave of measurement solutions that need to be standardized and scaled across the TV ecosystem. This panel will unpack how to think about measurement, what companies are offering and how the TV advertising ecosystem will look now and into the future.
What You'll Learn from This Session...
- What do we mean by outcomes measurement?
- What tools are available for converged TV measurement?
- How much scale and duplication can you expect with these new media measurement solutions?
- What does success look like in TV measurement?
