In this session...
In this session, Jake Moskowitz reveals new findings from the Emodo Institute’s latest research to show how several creative formats are evolving to help marketers recover the effectiveness and scale lost with IDs and serve a more strategic role in ad personalization. Explore the perspectives of hundreds of marketers on key creative strategies, learn about new creative offerings and understand which are driving performance.
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Two-thirds of marketers at agencies and large brands believe the loss of IDs is a top industry concern. But that loss doesn’t have to mean the loss of personalization. Savvy CMOs, strategists and media planners are shifting focus from traditional ID-replacement solutions towards emerging creative strategies.
Join Jake Moskowitz, VP Data Strategy & Head of the Emodo Institute at Ericsson Emodo, as he reveals the latest research to show how several creative formats are evolving to help marketers recover the effectiveness and scale lost with IDs and serve a more strategic role in ad personalization. Explore the perspectives of hundreds of marketers on key creative strategies, learn about new creative offerings and understand which are driving performance.
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What You'll Learn from This Session...
- Explore the perspectives of hundreds of marketers on key creative strategies.
- Learn about new creative offerings.
- Discover which are driving performance.
