In this session...
Andy Hammond, Senior Director of Advanced TV (ATV) at OpenX, leads a conversation about the role of ATV in the future of programmatic.
As audiences migrate from linear TV to ad-supported OTT and CTV, targeting and measurement capabilities for advertisers continue to evolve.
They have more options when it comes to reaching their audiences on these important channels. But what does the future hold, and how will CTV play a bigger role in the programmatic plans of major brands?
What You'll Learn from This Session...
- A historical overview of the role of ATV in programmatic advertising.
- An understanding of the various options for reaching audiences on CTV.
- Discussion of future opportunities for brands to make the most of CTV moving forward,
