In this session...
Communication evolves with every generation. As the largest generation to date, Gen Z, step into their role as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind.
In our data-backed, global study, "Generation Twitch: Leading Cultural Change," we discover what matters to emerging audiences, their values and social behaviors, how they communicate and their expectations of brands.
What You'll Learn from This Session...
- Lead, Don't Follow — Recognize that communication with Generation Twitch requires a personalized approach and an understanding of changing cultural values. Brands that put themselves at the head of these emerging values will be able to lead not follow.
- Thrive in Five — Establishing these five values (Authentic, Fluid, Inclusive, Collaborative and Purposeful) with an audience now helps to maximize lifetime value for brands.
- Generation Twitch — You can find this engaged, digital audience on Twitch where the live, interactive environment supercharges these values.
