In this session...
One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact?
We know what matters most to marketers is hitting their campaign KPIs, and so in this discussion, we’ll look at ad impact through that lens.
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We’ll discuss the role ad impact plays in delivering KPIs, from awareness down to sales. You’ll learn why it’s so critical to rethink how video campaigns are measured in order to more accurately and effectively quantify success.
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What You'll Learn from This Session...
- You'll learn the factors that deliver out-sized advertising impact at each phase of the purchase process, from driving awareness down to sales.
- We'll equip you with the metrics that matter to better assess your campaign's performance and understand how the various video plan elements are contributing to success.
- We will discuss the real-world solutions marketers are employing to ensure these varying levels of impact are accounted for when "rolling up" video impressions in their measurement.
