In this session...
How does sonic branding improve KPIs like brand recall, appeal and attribution for Frito-Lay? Find out in this enlightening conversation with Hana Golden from PepsiCo, Amy Crawford and John Taite from Made Music Studio, and Korri Kolesa from audio research and analytics platform, Veritonic.
We’ll dive into Tostitos’ recipe for sonic success, discussing the role audio and data play in modern marketing strategy. Plus: a live musical performance that will light up your tastebuds.
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You'll take away real insights into the ROI of audio branding and how to connect with Gen Z on an emotional level.
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What You'll Learn from This Session...
- Distinctive sonic assets are essential for modern brands looking to stand out in our audio-first world.
- Through new audio research techniques, marketers have the ability to boost KPIs including brand appeal, recall and attribution.
- Music and sound that captures a brand’s personality, essence and values can help build emotional connections with consumers (in particular Gen Z).
