In this session...
Programmatic is a $123B industry, providing both opportunities and challenges as the market matures. With programmatic a continuing mainstay of digital media and making headway into gaming and social, this panel will explore how AI technology is shaping the future of programmatic, how the ecosystem is evolving and how programmatic is changing the game.
What You'll Learn from This Session...
- How supply and demand partners can achieve better results from their programmatic investments.
- How AI drives a more efficient exchange within the programmatic ecosystem.
- How a holistic technology approach will reduce your carbon footprint.
