In this session...
Digital advertising requires significant computing power, often generating a large carbon footprint. From renewable energy to carbon emissions to recycling, sustainability is becoming more prevalent in conversations around advertising and technology.
As an industry, there are strategic initiatives and steps we can take to make progress and create a more sustainable digital ad ecosystem. Johanna Bauman, CMO at PubMatic, will discuss the importance of sustainability and adtech’s responsibility to mitigate environmental impact.
What You'll Learn from This Session...
- How adtech can band together to prioritize efficiency and sustainability.
- How traffic optimization can limit power usage and reduce carbon footprints.
- The sustainability landscape in adtech and which key players are leading the charge to drive social impact.
- PubMatic’s work in driving a more sustainable digital ad ecosystem.
