In this session...
The collaborative nature of Convergent TV is doing much more than creating cross-platform data that’s beneficial for both buyers and sellers in the TV advertising world, it’s changing the whole advertising game for the better.
No longer siloed, the intermingling of linear and digital strategies is the catalyst to a more streamlined approach to TV media buying that has the potential to create a new business model with it comes to TV media sales campaigns.
What You'll Learn from This Session...
- How Convergent TV serves as a catalyst to change when it comes to media planning.
- How agencies are unifying campaign approaches and providing new levels of customization for brands.
- How linear strategies come into play digitally.
- Why local streaming is gaining more ad dollars.
