In this session...
Diageo North America’s Chief Marketing and Innovation Officer, Ed Pilkington, will discuss Diageo’s commitment to building a more sustainable and inclusive future and how their iconic portfolio of beverage alcohol brands plays a critical role in delivering this ambition. Diageo knows its brands must continue to play an active role in society to meet consumer demands and that this must be underpinned by a business that reduces environmental impact in an authentic and measurable way.
What You'll Learn from This Session...
- Marketers are uniquely positioned to be activists and drive change to scale. How fellow CMOs and marketeers can think about marketing as a means to inspire and influence greater action, using the power of brands to solve real world problems.
- Consumers are demanding businesses to act responsibly — and brands can be out front in helping to earn their trust and respect and show them how we can be a sustainable, responsible and inclusive business.
- How do you get an entire global organization to align behind a shared mission? Diageo’s 2030 ambition and 10-year action plan drive us and focus us as an organization. We are following the same North Star in terms of goals around sustainability.
- Partnerships are critical to the journey. We cannot accomplish what we need to alone, and so we welcome new thinking, concepts, relationships and solutions.
