In this session...
With complexity and convergence shining a spotlight on the digital advertising supply chain, the savviest advertisers are exploring new ways to take full control over their digital media investments.
In this session, PubMatic CRO, Americas, Kyle Dozeman, will lead a discussion with Erica Chriss, Sr. Director & Head of Ecosystem, T-Mobile Advertising Solutions, on the current state of the programmatic supply chain, share best practices and look at how holistic supply chain management can be a powerful force for progress.
What You'll Learn from This Session...
- How top-tier advertisers can sit in the driver’s seat when it comes to digital media investments.
- How the programmatic supply chain is evolving and how advertisers can take advantage of the evolution to drive enhanced ROI.
- How holistic supply change management can drive efficiency and transparency, while removing potential for fraud and respecting consumers’ desires for privacy.
