Highlights Calendar Speakers
New York 2022
Tracks Venues
Advertising Week New York 2022
Winning in TV Streaming: Turning Content into Coin​
Wednesday, 19 October at 11:15 AM
The Screening Room, Presented by VAB
Adam Royle
Samantha Rose
Steve Silvestri
Converged TV Measurement

In this session...

All TV ads will be streamed — and automated. Hear why leading content owners are investing in the latest ad tech to make the most of TV streaming.​

What You'll Learn from This Session...

  1. How publishers can maximize ad monetization.
  2. How to make addressable TV a reality and extend the reach and performance of a publisher’s TV streaming campaigns.
  3. Expectations for how targeting, measurement and AVOD monetization will evolve for TV streaming.

Presented with


Speakers

Adam Royle Director of Publisher Business Development and Strategic Partnerships Roku
Steve Silvestri Senior Vice President of Advanced Advertising Warner Bros. Discovery
Samantha Rose EVP, Strategic Investment Lead Horizon Media

Event Details

Event Type Session

Track  Converged TV Measurement 

View Track
100 Broadway, 14th Floor,
New York, NY 10005
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