In this session...
As brands are placed under the microscope for every advertising misstep, and media companies face increased scrutiny over the degree to which they’re accountable for user-generated content, the industry continues to grapple with the actions that need to be taken to ensure a safer future for brands and consumers alike.
Coming on the heels of the 4th issue of the Media Responsibility Index — an initiative launched by Mediabrands and its intelligence arm, MAGNA, that strives to raise industry awareness and standards around harm reduction in advertising — hear about some of the projects and collaborations that are currently underway to counteract the damage that's already been done and what steps still need to be taken to build a safer future for us all.
What You'll Learn from This Session...
- Coming Soon
- Coming Soon
- Coming Soon
