In this session...
Marketers are tightrope walkers. Every day, you balance consumer demand for privacy with new ways to connect with people and grow revenue streams. Leading brands, from retail to hospitality and beyond, are creating media networks to generate new revenue streams by creating new ways to connect with people.
What You'll Learn from This Session...
- Embrace Media Networks: In a data-driven world, the power of media networks (in retail and beyond) plays a key role in the value of first-party data. This allows for better insights, measurements and overall consumer experience.
- Enhance personalized: journey personalization is key in building loyalty and trust, but you must also leverage partners at scale to grow a new audience and give new offerings — and do it across multiple channels.
- Partnerships are the future: Reach a new audience, scale and get deeper penetration with new co-marketing partners, plus learn why and how non-endemic brands are making a splash in RMN.
