Wednesday, 19 October at 10:50 AM
The Great Minds Stage, Presented by Roundel
In this session...
Influence is dictated by culture, which is at the heart of what moves people. The key for brands to drive sustainable success with influence marketing is rooted in evolving with culture shifts and building authentic human connections within the creator community.
Learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators (aka cultural workers) while focusing on the “return-on-relationship" rather than "return-on-investment."
What You'll Learn from This Session...
Understand how culture plays an integral role across brands, agencies and the talent community to unlock a repeatable pathway to purchase.
Gain insight into how creators would like to be supported to create content that naturally resonates with their audiences.
Learn how Target approaches influence marketing using “return-on-relationship."
Presented with
Speakers
Pamela Brown
Head of Talent Partnerships and Influence Marketing
Target
Nadja Bellan-White
Global Chief Marketing Officer
Vice Media Group
Tabitha Brown
Actress, Vegan Foodie Personality, #1 New York Times Best-Selling Author, America's Mom, & Target Partner
