In this session...
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? Join Jay Livingston, Chief Marketing Officer at Shake Shack and Jason Harris, co-founder and CEO of award-winning creative agency Mekanism, on a quest to answer these questions.
View More
Together, Jason and Jay will explore the Soul of famous brands and the Science of staying relevant, exploring how brands become culture-defining emblems in our modern world.
View Less
What You'll Learn from This Session...
- How brands become culture defining emblems in our modern world.
- Which reigns supreme: creativity or data.
- When to lead with Soul over Science.
