In this session...
Without granular cross-screen video ad analytics, T-Mobile could not measure reach and incremental reach for Streaming Video partners. Leveraging sophisticated cross-screen measurement and custom reporting from iSpot, all that changed.
Through innovative measurement along with first-party data integrations, T-Mobile now has data to support optimization across video buys as well as across linear and streaming partners based on incremental reach and business outcomes.
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Join Kari Marshall, VP of Media at T-Mobile, and Afia Sheikh, Director of Customer Success at iSpot, at the Screening Room on Wednesday, October 19, as they take you through T-Mobile's cross-screen optimization journey.
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What You'll Learn from This Session...
- Find the right audience
- Build internal setup
- Combine macro planning AND buy steering
