In this session...
Bill Wescott, a leader in climate innovation for over three decades and an OpenX sustainability consultant, joins GroupM Chief Innovation Officer Krystal Olivieri and Head of Ad Net Zero, Stephen Woodford, in a conversation about the challenges and opportunities the advertising industry faces in making actionable changes in environmental sustainability.
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Together, they will discuss the need for a transparent and industry-wide standard for emissions measurement in media and the range of options for investing in carbon removal projects.
They will cover GroupM’s recent announcement about the plans to expand its Media Decarbonization Framework as well as Ad Net Zero’s plans to broaden its initiative to the US and other key markets in the coming year.
As more advertisers start to take real action to make their media supply chains more sustainable, they can look to leaders like GroupM, Ad Net Zero and OpenX to provide real-world examples and strategic guidance on how best to navigate this complex but critically important issue.
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What You'll Learn from This Session...
- Understand the impact of the advertising industry on the environment
- Hear real examples as to how advertisers are measuring, reducing and offsetting the carbon emissions from their media supply chains
- Learn about GroupM’s Media Decarbonization Framework
- Learn about Ad Net Zero and its global expansion plans
- Learn about how OpenX became the first ad exchange certified as CarbonNeutral® company
