In this session...
Coffee has been an important part of the Phillips family for more than 40 years. And, during that time, the consumer – as the industry once knew it – has transformed.
Proudly grounded in heritage, Kiss Café has embraced this ever-evolving culture to produce its unique blend of legacy, quality and accessibility.
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Join Jason ‘Jadakiss’ Phillips, his father Bob, and his son, Jaewon, as they explore the development of this new and – at the same time, well-storied – family business.
They’ll discuss where and how their respective backgrounds, experiences and understandings help them appeal to the larger coffee community in varying, yet individually tasteful, ways.
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What You'll Learn from This Session...
- The changing makeup of the coffee industry – on both sides of the counter.
- The importance of understanding communities’ distinct layers and nuances.
- The complexity and value of diversity across age, professional and personal background, socioeconomics, education and more.
