In this session...
Join Edelman for the Season 2 premiere of The TrustMakers, live on stage at Advertising Week New York.
Host and U.S. Brand Chair at Edelman, Smita Reddy will be sitting down with Kofi Amoo-Gottfriend, CMO at DoorDash, to discuss the high-stakes reality facing every CMO and marketing team.
When unanticipated news cycles put your brand values to the test, what’s your course of action? When do you make a statement, and when do you stay on the sidelines?
What You'll Learn from This Session...
- What it's like in the brand response 'situation' room.
- The key factors that influence CMO decision-making.
- How to decide when it's the right time to take action vs. the right time to stand down.