Tracks Venues

In this session...

Join Edelman for the Season 2 premiere of The TrustMakers, live on stage at Advertising Week New York.

Host and U.S. Brand Chair at Edelman, Smita Reddy will be sitting down with Kofi Amoo-Gottfriend, CMO at DoorDash, to discuss the high-stakes reality facing every CMO and marketing team.

When unanticipated news cycles put your brand values to the test, what’s your course of action? When do you make a statement, and when do you stay on the sidelines?

What You'll Learn from This Session...

  1. What it's like in the brand response 'situation' room.
  2. The key factors that influence CMO decision-making.
  3. How to decide when it's the right time to take action vs. the right time to stand down.

Presented with


Smita Reddy U.S. Brand Chair Edelman
Kofi Amoo-Gottfried CMO DoorDash

Event Details

Event Type Session