In this session...
Some brands argue that a brand's politics is different from its brand and its content. Consumers beg to differ. Brands' actions are the brand, and that doesn't exclude their political action. So account for the "p" word in conversations moving forward.
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Some brands argue that a brand's politics is different from its brand and its content. Consumers beg to differ. Brands' actions are the brand, and that doesn't exclude their political action. So account for the "p" word in conversations moving forward.
View Less
What You'll Learn from This Session...
- How to address politics in the brand arena, as consumers make clear that they see politics as part of the discussion.
- How to account for generational shifts around politics in how you develop long-term brand strategy.
- How to act on proprietary new statistics around consumer perspectives on purpose-based marketing.
- How to account for changing consumer behaviors as we near the end of the Era of Dissociation.
- How to make the LGBTQ+ community as partner in determining your full range of purpose-driven marketing potential.
