Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh > Events: NY 2022

Advertising Week New York 2022

Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh

Tuesday, 18 October at 12:50 PM
The Creative Showcase, Presented by Audacy

Aaron Seale

Roberto Kusabbi

Content and Pop Culture

In this session...

Delve into what’s kept Candy Crush a global phenomenon for the past 10 years, the social tactics ‘in-play’ to target Gen Z and what’s next for this iconic gaming brand.

What You'll Learn from This Session...

How to re-engage a younger audience.
Evolving your brand.
How social engagement can shape your brand.

Presented with

Speakers

Aaron Seale Senior Content Director, Social Jellyfish

Roberto Kusabbi Director of Social Marketing and Creators King

Event Details

Event Type Session

Track Content and Pop Culture

View Track

Streaming

Presented byRoku

Social Impact

Moving TV Forward

Presented byAmpersand

Lifestyle & Health

Presented byHealthline Media

Web 3.0, NFTs, & The Metaverse

Future is Female

The Future of Programmatic

Entrepreneurship

Data & Decisions

Presented byAudigent

Culture

Creator Economy

Creative Concepts

Brands & Marketers

Presented byTelevisaUnivision

Audio & Podcasting

Advances in AdTech

Presented byViant

Consumers & Community

Content and Pop Culture

Converged TV Measurement

Cross Screen Engagement

Employee Experience

Game Changers

Ideas & Innovation

Media & Entertainment

Presented byParamount

Modern Marketing & Analytics

Representation

Shopping and Social Commerce

The Employee Experience

The Experience Economy

Search Events

Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh

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Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details