In this session...
TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sits down with Laura McElhinney, EVP, Chief Data Officer at Horizon Media, to talk about the importance of quality data and identity management to maximize outcomes for Horizon’s clients through its data platform, blu.
What You'll Learn from This Session...
- Quality data and unified identity are keys to the successful execution of advanced media planning to maximize advertising outcomes.
- Leading agencies like Horizon Media are investing now in the innovation of intuitive platforms like blu to drive outcomes by delivering relevant advertising to consumers across their devices.
- Shifting from a mass-market approach to a data-driven, audience-based approach drives greater sales.
