Tracks Venues

In this session...

Retail data is helping the best marketers become even better, especially in the ability to close the loop between national ad buys and outcomes that matter, specifically sales.

2022 has been a tipping point for advertisers, where retail data became essential in any digital marketer’s toolbox, especially when buying on the largest screen in the room on CTV.

In this session, hear from experts about how they’ve partnered with The Trade Desk to use retail data to measure sales results in real-time to maximize campaigns.

What You'll Learn from This Session...

  1. Retail data is now essential in every digital marketer's toolbox.
  2. Advertisers can now measure the impact of ad spend all the way to point of purchase using retail data.
  3. With more consumer data available than ever before, it is essential to choose the right partner to help you navigate the evolving landscape.

Presented with


Ben Sylvan GM, Retail Data Partnerships The Trade Desk
Kristi Argyilan SVP, Retail Media Albertsons Companies
Evan Hovorka Head of Products & Innovation Albertsons Companies

Event Details

Event Type Session

Track  Data & Decisions