In this session...
The LGBTQ+ community needs both IRL and URL brave spaces — to thrive and survive. HBO Max Human by Orientation bridged these two community spaces through social partnerships and collective grassroots activations to highlight the creativity and vibrancy that is thriving amongst the queer community. To pay homage, HBO MAX Human By Orientation invested in these spaces both monetarily and creatively. We'll discuss long-term community commitment and the elevation of underrepresented voices as the fuel for explosive innovation.
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The LGBTQ+ community needs both IRL and URL brave spaces — to both thrive and survive. For Pride this year, the HBO Max Human by Orientation bridged these two community spaces through social partnerships and collective grassroots activations to highlight the creativity and vibrancy that is thriving amongst the queer community.
This 2022 work was the evolution of a strategy born of pandemic urgency to embody the nature of a hybrid cultural experience in our industry's new abnormal.
Queer people have been making culture since pop culture was a thing; to pay homage to the community's creative brilliance, HBO MAX Human By Orientation invested in these spaces both monetarily and creatively.
In this session, we discuss long-term community commitment and the elevation of underrepresented voices as the fuel for explosive innovation — at a time when the community has arguably needed it most.
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What You'll Learn from This Session...
- Innovate how you actively listen to the community you're trying to reach.
- Reinvent how you "go where they are."
- Reconsider your approach to leave lasting impact that people will return to.
- Embed experiences, from the 1:1 and the 1:many — to strike strategic balance.
