In this session...
In this session, discover what it takes to create one dog-gone great event with a year-round social strategy. Learn how Westminster has modernized its marketing approach, is attracting a younger audience through TikTok and how the team creates social magic in real-time during the beloved annual event.
What You'll Learn from This Session...
- How legacy brands can modernize marketing efforts in an authentic way.
- What it takes to support high volume live content from a large-scale annual event.
- How to use social media to build fandoms and keep those audiences entertained all year-round.
