In this session...
In an era where consumer loyalty hinges on meaningful, personalized experiences, it is increasingly important for brands to find new and influential ways of telling their stories while also minding consumer privacy.
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In an era where consumer loyalty hinges on meaningful, personalized experiences, it is increasingly important for brands to find new and influential ways of telling their stories while also minding consumer privacy.
In this session moderated by IBM Watson Advertising, execs from iconic Danone brand Evian, and their agency, Wavemaker, discuss how they tapped into the pervasive influence of weather in their advertising campaigns. They’ll explore weather-driven impact and how it aligns to their own brand values of sustainability and inclusivity.
Find out how Evian is bridging the gap between the emotional and functional ties to water through the power of weather — with actionable insights to steer you toward making your brand stories more impactful!
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What You'll Learn from This Session...
- The power of weather — insights to make your brand story more impactful.
- Consumer privacy.
- Brand values of sustainability and inclusivity.
